TwicPics is an easy setup, real-time image processing service that helps businesses of all sizes deliver high performing, rich visual content.
What is TwicPics?
Websites are heavier than ever and the main culprits are images. They eat up network bandwidth and increase the time visitors spend waiting for pages to load. Every tenth of a second reduces your overall conversion rate and dramatically impacts revenue.
With a wide range of devices, screen sizes and pixel densities to support, tailoring images is extremely challenging. Depending on the approach, it can complicate server-side architectures by an order of magnitude, make for convoluted deployment strategies or just kill client-side performance. This is where TwicPics comes in.
Developers only deal with high-resolution versions of their media while end-users receive optimized, perfectly sized, device-adapted versions delivered from a server close to them.
How it Works
TwicPics acts as an image proxy. It requests your master image, be it on your own web server, cloud storage or DAM, then generates a device-adapted version with best-in-class compression, delivered directly to the end-user from the closest delivery point available.
Let's consider a full width banner. A Brazilian tourist roaming the streets of Paris with an iPhone will fetch a 750px wide, 33kB JPEG image from one of our two delivery points in the French capital. The same person, now using Chrome on a MacBook back in their home country, will fetch a 1440px wide, 114kB WebP image from our delivery point in São Paulo or in Rio de Janeiro, whichever is the closest.
Widths, and thus file sizes, would be different if the iPhone was in landscape mode, if Chrome did not cover the whole screen of the MacBook or if the MacBook had a retina display. TwicPics takes everything into consideration: orientation, dimension on screen, pixel density and more!